Why LinkedIn Removing the Video Tab Is Actually a Good Thing

Grey Giant
Mar 18
2 min read

Everyone’s freaking out about LinkedIn removing the video tab.

But here’s what most people are missing—video views have actually increased by 36% year-over-year since the change.

So, what’s really happening?

LinkedIn isn’t killing video—it’s redefining how it works.

This move filters out low-quality content and highlights creators who understand the platform.

If you’re serious about growing on LinkedIn, this shift could be your biggest advantage.

Why This Is Good News for Serious Creators

LinkedIn isn’t Instagram or TikTok. It’s a platform where insights, expertise, and authenticity win.

Here’s how to use this change to your advantage:

✅ Focus on Strategic, High-Value Videos Forget dancing trends or flashy edits. Deliver actionable tips, share real-life experiences, and talk about what’s working (and what’s not) in your field.

✅ Share Professional Insights That Solve Problems People on LinkedIn are looking for solutions, not entertainment. Create videos that break down complex ideas or provide step-by-step solutions that your audience can apply.

✅ Document Your Journey Authentically People don’t want a highlight reel—they want the real deal. Show the behind-the-scenes of your work, share lessons learned, and be honest about the challenges.

✅ Stop Repurposing Random Content from Other Platforms LinkedIn audiences crave value. If you’re just dumping TikTok or Instagram videos here, you’re missing the mark. Tailor your content to what professionals actually want to see.

What’s Really Happening Behind the Scenes?

This update is part of LinkedIn’s strategy to keep the platform focused on professional growth.

They’re cutting out fluff and rewarding content that adds real value. The creators who understand this will dominate.

The ones panicking? They didn’t get LinkedIn in the first place.

The Tab Is Gone—But the Opportunity Is Bigger Than Ever

If you’re ready to create real impact with video on LinkedIn, now’s your moment.

Want to take your LinkedIn game up a notch?I help entrepreneurs, freelancers, and businesses dominate digital marketing through strategic SEM, ad management, and lead generation.